GLAXOSMITHKLINE sponsored an 8-page advertorial supplement, in the March 27 issue of The New York Times Magazine.
Called “From Cause to Cure: Breathe Easy,” the supplement contained articles and tips on fighting allergies and hay fever and on treating asthma, along with full-page advertisements for two of GlaxoSmithKline’s flagship products: Advair Diskus for the treatment of asthma, and Flonase, for the treatment of allergies.
The section was written by DeWitt Publishing and did not feature any editorial input from staff at The New York Times.
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